Facebook and Google are the two giants of the online world.
The infographic below shows Facebook vs. Google. Although Facebook has more active daily users, and those users spend more time on the site, Google far outweighs Facebook in terms of revenue.
The reason for Google’s revenue superiority is becuase Google ads can relate directly to the keywords someone is searching for, whereas Facebook advertising is a display model and has to guess what users will be interested in clicking on, based on demographics and interests.
Suprisingly though the Facebook IPO for Facebook, which is expected to happen sometime in 2011, will trump Google’s 2004 IPO by far. Perhaps one day Facebook ad revenue will surpass Google, but for this to happen Facebook will likely need to become the primary search engine of choice, rather than Google.
Expect big developments from both of these online giants in the weeks, months, and years to come.
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