Combining Google AdSense and Analytics

Taking advantage of all the tools available for SEO is the main task of a web developer. In this sense, he will be able to give his/her website the maximum chance of getting the highest ranking in search engine listings.

Google AdSense and Google Analytics are just some of the most common tools web developers use to keep track of how their SEO strategies are faring in the online market. It gives them data on how well their ads are doing in terms of generating the customer traffic and revenues targeted.

Many analysts suggest that linking your AdSense account to your Google Analytics one is very advantageous. This is a very simple trick that most web developers overlook but doing so can provide with additional revenue in your ad placements.

Basic Requirements

To be able to link your AdSense to your Analytics account, a few requirements should be met. These include:

1. You have to have your own Google AdSense account and be registered as an AdSense publisher.
2. You have to have a Google analytics account for all of your sites. They should also host Google ads on them.
3. Although optional, your website has to generate enough traffic and be worth optimizing. This is why most of the developers who link their AdSense with their Analytics accounts are usually the ones who have established their websites for quite some time and are looking to take advantage of linking both accounts for additional revenue.

The Benefits of Integrating Your AdSense and Analytics Accounts

The integration you will make between these two accounts can provide you with extra information which can be valuable in adjusting your strategies with your SEO process. If your website has just been set up, the info provided by the integration may not be as valuable since yours still lack the amount of traffic needed to come up with useful conclusions. This integration is usually beneficial for established sites and can increase customer traffic and AdSense revenue at the same time.

This process can also bring about answers to some simple but important questions with regards to your SEO processes. It can give your specific data on which part of your site generates the most revenue and which parts are outputting dismal results. In this way you can readjust the said parts to be able to make all of them successful in generating revenue. You may have an elaborate plan on paper but sometimes this does not translate into the actual world. The combination of AdSense and Analytics provides you information to be able to guide you accordingly in moving forward with your SEO strategies.